Unveiling the Real Cost of Wedding Flowers:
A Response to Weddingsonline's Annual Survey
Dear Floral Enthusiasts,
I hope this message finds you well and immersed in the exciting journey of planning your dream wedding. Today, I'm addressing a matter close to our hearts - wedding flower budgets - sparked by an intriguing revelation in Weddingsonline's recent 2024 annual wedding survey published yesterday.
The Unveiling: €921 Average Spend on Wedding Flowers
In their survey, Weddingsonline presents an average spend of €921 on wedding flowers per couple. However, as a dedicated wedding florist, this figure doesn't align with the reality I witness within our vibrant community of florists. This is why I think it is necessary to shed light on the nuances that make this broad average potentially misleading for couples seeking the perfect blooms for their special day.
Why the Discrepancy?
1. Diverse Tastes: Not every couple shares the same level of passion for floral arrangements. Weddingsonline caters to a broad spectrum of bridal couples, ranging from those with minimal floral preferences to flower enthusiasts like yourself. This diversity in tastes and budgets can significantly impact the reported average.
2. Artificial vs. Fresh Flowers: The survey fails to distinguish between fresh and artificial flowers. Some couples, especially those on tighter budgets, opt for artificial blooms. The pricing dynamics between fresh and artificial flowers differ, impacting the overall average spend.
3. Venue Inclusions: Numerous venues offer floral decorations as part of their wedding packages. Couples might not report any spending on flowers in the survey if the venue has already taken care of this aspect. This leads to skewed results, as the hidden costs are not accounted for.
Drawing the Right Conclusions
In conclusion, it's challenging to derive an accurate representation of wedding flower costs from a broad average when dealing with the diverse variables that Weddingsonline encompasses. To make informed decisions, it's crucial to compare similar elements – bridal bouquets with bridal bouquets, not a broad floral budget with another.
Additionally, I believe that platforms like Weddingsonline should consult directly with experienced wedding florists to capture the true essence of wedding flower costs. We, as seasoned professionals, understand the intricacies and can provide a more accurate picture.
Where to Find Reliable Pricing Information
Now, you may be wondering where to turn for accurate and representative pricing information. Here are some trusted sources:
1. One Fab Day: This platform consults industry experts to provide a comprehensive understanding of wedding flower pricing. Their insights can guide you towards an adequate budget for your dream day.
2. Kay's Flower School: Known for conducting surveys among florists and wedding professionals, Kay's Flower School offers a handy guide to help you navigate through accurate pricing information.
3. Our Own Research: Alongside Flicky from Howe Hill Flowers, we've personally reached out to 54 wedding florists to gather insights into their pricing structures. Explore the results in this post [insert link].
Remember, your dream wedding deserves the perfect floral touch, and understanding the true cost is the first step towards turning that dream into reality.
Talk soon!
Jiska